How quickly and easily you go from zero to six figures with your lifestyle business is dependent in a big way on the niche you choose.
If your business serves a market that’s too big and too generic, you’ll get swallowed.
If your business serves a market that’s too small and too specific, the soil isn’t deep enough to grow in.
To give yourself the best chance of success, you need to find a medium-tail niche where profitability intersects with your passion and proficiency.
That’s what today’s episode is all about.
Kevin Michael Geary is the founder of Six-Figure Grind and host of the Six-Figure Grind Podcast. After building three successful online businesses in three separate niches in less than five years, he turned his attention toward helping other people start an online lifestyle business so they can escape the rat race, make an impact, and live life without limitations.