How quickly and easily you go from zero to six figures with your lifestyle business is dependent in a big way on the niche you choose.
If your business serves a market that’s too big and too generic, you’ll get swallowed.
If your business serves a market that’s too small and too specific, the soil isn’t deep enough to grow in.
To give yourself the best chance of success, you need to find a medium-tail niche where profitability intersects with your passion and proficiency.
That’s what today’s episode is all about.